Royal Enfield Revs Up Pre-Owned Motorcycle Market with ‘REOWN’ Launch

Royal Enfield Revs Up Pre-Owned Motorcycle Market with ‘REOWN’ Launch
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Royal Enfield Revs Up Pre-Owned Motorcycle Market with ‘REOWN’ Launch

Riding high on the success of its iconic motorcycles, Royal Enfield has ventured into the pre-owned motorcycle segment with the launch of its new initiative, ‘REOWN’. This groundbreaking move marks a significant step in Royal Enfield’s journey towards providing a comprehensive and hassle-free motorcycle ownership experience for its customers.

A Customer-Centric Approach

Royal Enfield’s decision to establish ‘REOWN’ stems from its unwavering commitment to catering to the diverse needs and aspirations of its customers. Recognizing the growing demand for pre-owned motorcycles, Royal Enfield has taken the initiative to address this segment with the same level of dedication and customer-centricity that has become synonymous with the brand.

A Seamless Pre-Owned Motorcycle Experience

‘REOWN’ offers a wide range of pre-owned Royal Enfield motorcycles that have undergone rigorous quality checks and certifications to ensure they meet the brand’s stringent standards. Customers can browse through a diverse selection of models, including the ever-popular Classic 350, the rugged Himalayan, and the versatile Interceptor 650.

Hassle-Free Ownership

To further enhance the customer experience, ‘REOWN’ provides a host of benefits that make buying and owning a pre-owned Royal Enfield motorcycle a seamless and enjoyable process. These include:

  • Certified pre-owned motorcycles: Each motorcycle undergoes a thorough inspection and refurbishment process to ensure top-notch condition.

  • Comprehensive warranty and roadside assistance: Customers can avail of comprehensive warranty coverage and roadside assistance for added peace of mind.

  • Transparent pricing and documentation: ‘REOWN’ ensures transparent pricing and hassle-free documentation for a smooth purchasing experience.

  • Easy finance options: A range of flexible finance options is available to make owning a Royal Enfield motorcycle more accessible.

A Commitment to Sustainability

The launch of ‘REOWN’ not only expands Royal Enfield’s business but also aligns with the brand’s commitment to sustainability. By promoting the reuse and refurbishment of pre-owned motorcycles, Royal Enfield is actively contributing to reducing environmental impact and promoting responsible consumption.

A Thriving Pre-Owned Motorcycle Market

The pre-owned motorcycle market in India is witnessing significant growth, driven by factors such as rising fuel prices, increasing urbanization, and growing environmental consciousness. Royal Enfield’s entry into this segment is expected to further fuel the growth of the pre-owned motorcycle market, providing more options and enhanced quality assurance for consumers.

A Leap Forward for Royal Enfield

The launch of ‘REOWN’ marks a significant milestone in Royal Enfield’s journey as a customer-centric and environmentally conscious brand. By extending its expertise and commitment to quality into the pre-owned motorcycle segment, Royal Enfield is not only addressing a growing market need but also reaffirming its dedication to providing an exceptional motorcycle ownership experience for its customers.


With the launch of ‘REOWN’, Royal Enfield has taken a bold step towards expanding its reach and catering to a wider range of customers. This new initiative is set to transform the pre-owned motorcycle market in India, providing a seamless, hassle-free, and trustworthy experience for Royal Enfield enthusiasts seeking to own a piece of the brand’s legacy.